My Portfolio
With Freedom Mortgage's sister company, Xpanse, I was tasked with launching a full rebrand, including a new product system, tone of voice, marketing plan, and more. Xpanse helps mortgage businesses harness the power of data and AI to drive automation by expediting turnaround times and elevating accuracy with intuitive, dynamic tools that level up businesses.
Stanley C. Middleman, founder and CEO of Freedom Mortgage, was selected by Forbes to be featured in a biographical book, written by R. Christopher Whalen. I outlined and wrote the book's webpage, provided suggested edits for the book, edited press releases announcing its launch, and edited articles featured on Forbes.com that were written by Stan.
At Freedom Mortgage, I am often tasked with rebranding current offerings. With this project, I reorganized our ancillary offerings, formerly known as Freedom Rewards, and repackaged them as Freedom+. This rebranding allows our customers to feel part of something elite whenever they sign up for any of these unique products. I also organized them into succinct categories, helping our customers easily discover the services that strike their interest.
I was tasked with launching a new way for homeowners to connect with real estate agents and save money while they do it. I developed the positioning, tagline, and value proposition and now continue to market the product to our current and potential customers.
During my time at iFIT, three emails that I crafted were selected to be featured on Really Good Emails. You can view them directly on their site.
As a side project, I assisted Homie in writing marketing emails, sections of their website, property descriptions, and more. You can read my copy on their website.
At iFIT, I hired, edited, and mentored the work of other copywriters, was in charge of ideating the creative campaigns of marketing promotions, maintained several style guides, wrote and edited the website, the Member Support Center, UX/UI copy in the fitness app, marketing email communications, packaging, blog posts, brochures, presentations, and more for both B2B and B2C communications. View my writing skills that are still live on the iFIT website.